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An ointment to treat osteoarthritis pain

Category
AR – augmented reality
About project

An app presenting medication in form of granules dissolved in a glass of water in order to prepare suspension for oral administration of the drug used to relieve pain associated with osteoarthritis.

 

Purpose:

To present in simple and attractive form pain relief achieved after administration of the drug. This app was intended as a marketing tool for sales representatives to raise an interest in the product among medical professionals.

 

Results:

An interactive AR (augmented reality) application displaying on all kind of mobile devices 3D model of human leg (with an option to view all layers – the skin, muscle tissue and bones) and mode of action of the pain relieving drug. A visually attractive product leaflet serves as a primer setting off display of objects on the screen. The app has been equipped with various functionalities allowing the user to animate human leg model by moving special slider – restricted movement and full range movement after administration of the drug which is activated by provided button displaying product logo.