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New tire models

Category
AR – augmented reality
About project

An app presenting key features of new models of tires during series of events and presentations organized in Poland and abroad.

 

Purpose:

Innovative presentation of key features of a new tire series – the all-season and sports model. Engagement of users through encouragement to check advertized benefits during a series of events.

 

Results:

An app displaying on mobile devices information about characteristics and key features of tires and their threads, using augmented reality (AR) technology. The app delivers the content in 7 languages (Slovak, Czech, Polish, Latvian, Lithuanian, Estonian and English) and generates animated slides providing comparison of statistical data and parameters related to tires from various manufacturers. This app has been used during a number of promotional events  organized in Poland, Lithuania, Czechia and Latvia.